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The Importance of Customer Service


At Alloy LED, quality is our priority. We offer top-tier products backed by a satisfaction guarantee for our customers. However, our products are not the only top-notch ingredient in the recipe that is Alloy LED. Quality customer service is a part of our business foundation and is a crucial element in our day-to-day practices.

First and foremost, excellent customer service skills build trust with our customers. When a customer contacts us with a question, concern or compliment, our customer service team responds promptly and with courtesy. We understand that our customers rely on Alloy LED’s products for their businesses, homes, and projects. By providing timely and thoughtful responses to their inquiries, we demonstrate our commitment to their satisfaction and build trust in our brand. Establishing reputable relationships with our reps and customers starts within our company. One of Alloy LED’s core values is to build long-term relationships based on trust and mutual benefit. Because of the strong base we have created within our company, we are able to spread that trust and respect to our reps and customers through our customer service team. You can count on us.

Coupled with building trust, knowledge is an integral part of our customer service team. That’s why we train our customer service team to be knowledgeable about our products and responsive to our customers’ needs. At Alloy LED, we offer the largest selection of 95+ CRI LED tape lights in addition to fixtures, channels, controls, power adaptors, and accessories. Our customer service team can help direct you to the product that best suits your project, answer any inquiries about a product’s specification, and help guide you through the process of selection. We believe that every interaction with a customer is an opportunity to provide exceptional service.

Customer service is the forefront of change, when needed. We are constantly evolving our practices to ensure we provide the best experience for our customers. That starts with our customer service team. They internalize all feedback we receive and facilitate alterations as needed. The best example of this would be Alloy LED’s latest implementation of the AmpChamp mounting clips.

We saw that there was a need for more versatility when installing AmpChamp across unfinished or porous surfaces. Therefore, we took what was already a successful tool and enhanced it by adding another mounting option in addition to Very High Bond (VHB) tape. The patent-pending mounting clip instantly provided installers with an unmatched physical hold, while still allowing access to the terminal screws. We carefully listen to our customers and take their feedback seriously. This helps us to identify any elements that need improvement or flourishing areas to continue our dedicated work. Always the best. Never less. 

Meet Loraine! Loraine is one of Alloy LED’s amazing customer service representatives. Being part of the front line of support for client and customer satisfaction, she supports our customers by providing helpful information, answering questions and troubleshooting problems. Loraine's favorite thing about working at Alloy LED is the positive energy customer service brings and how everyone is willing to help each other out with no questions asked.

Whether it be answering questions for someone on the fly, helping take on new projects/tasks for someone else, or helping navigate through technical issues; everyone is always willing to lend a hand. Loraine also loves the customer service monthly team luncheons to make the team bonding stronger and share lots of laughs! Here at Alloy LED, we are committed to delivering the highest level of customer service to our valued customers. Loraine, along with the rest of our customer service team, exemplify the importance of customer service and how much of an impact it has on our company.  Quality customer service has an always will be a critical component of Alloy LED.

About Alloy LED

Alloy LED is a leading designer and manufacturer of premium quality LED tape light, channels, connectors, LED fixtures and power supplies. Alloy LED products include the PowerLine™, PrimaLine and Radialux LED Tape Lights, Continua Channels and AmpChamp™ Connectors. Headquartered in Emeryville, California, the company is a leader in the LED tape lighting market with distribution through lighting showrooms, electrical distributors and online stores.


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